Health

We build health markets with and for underserved communities: markets that deliver ‘what works’.

Since 2018, Brink has

Supported over 50 health innovation teams
across 22 countries
Enabling over 1.5m people to access critical healthcare services

The challenge

The health challenges we face are complex, connected, and constantly changing.

Innovative health technologies struggle to reach marginalised communities. Healthcare funding remains fragmented and inefficient. And health systems wait for perfect evidence, delaying opportunities to save lives.

There’s no easy way to overcome these kinds of barriers. Progress needs to incorporate systemic change.

Our approach

At Brink, we catalyse progress on these preventable issues by leveraging multiple system entry points: unblocking regulatory and market barriers so innovations can scale, bringing stakeholders together to create competitive markets that work, and designing rapid experiments that turn learning into action.

Medical oxygen equipment being installed in a hospital

How we work in health

  1. Enabling timely action with evidence

    Health systems often wait for perfect evidence before adopting innovations; delaying action, increasing costs, and missing opportunities to save lives now.

    We bring ecosystem stakeholders together to share insights, design experiments to test and learn in areas that haven’t been explored, and iterate on solutions together at speed. As a result, we eliminate the need to reinvent the wheel and enable faster, more effective action.

  2. Building competitive healthcare markets

    Healthcare funding is fragmented by multiple actors and a lack of effective coordination. This weakens buying power and hinders the development of competitive, efficient markets that can effectively address preventable health issues.

    We bring ecosystem stakeholders together to align on priorities and leverage collective funds, designing funding models that strengthen supply chains and incentivise demand, to create a thriving market where solutions can scale.

  3. Unlocking health tech for the marginalised

    Innovative health technologies often fail to reach the most marginalised due to regulatory, procurement and distribution barriers. As a result, smaller players struggle to scale, leaving outdated systems in place that overlook vulnerable communities.

    We drive local market development by unblocking barriers to growth and, as a result, create solutions that are locally relevant, scalable, and deliver lasting impact.

Behavioural Innovation

Behaviour-led design for real-world complexity

Many programmes falter because they chase perfect models, not messy reality. While projects built on tidy systems may impress on paper, they soon fade when they hit the real world.

Behavioural Innovation combines the behavioural sciences with innovation methodologies, equipping teams to navigate human quirks and unstable systems so they can turn unpredictability into opportunity. Instead of sticking to fixed playbooks, we prototype fast, learn in the field, and refine repeatedly.

Health in practice

Miranda Dixon

We’d love to hear from you

If you’d like to talk to us about our work in health, the best person to get in touch with is Miranda Dixon, our Practice Lead.

Email Miranda