We're a global team of psychologists, strategists, designers, creative thinkers, and technology optimists, who specialise in finding non-obvious solutions to non-trivial problems.
Alongside our clients and partners, we create bold, innovative strategies to tackle urgent and preventable issues and drive impact in education, health, climate and more.
We love collaborating with those who are frustrated by the status quo and ready to address some of the world’s most pressing challenges. Whether you’re a funder creating new models to address big challenges, a changemaker seeking fresh approaches, or a leader working to future-proof your institution, let’s work together to truly make a difference.
Behavioural Innovation combines behavioural sciences with innovation methods to deliver lasting impact.
By integrating insights from psychology, anthropology, sociology, and economics, we create the mindsets and mechanisms that deliver real change.
We believe that true innovation happens when we:
Put people at the centre because the real world has real people in it
Use insights into how people think and act to fuel breakthrough ideas
Deeply understand incentives to shift systems
Understand that transforming mindset is as important as developing skillset
Brink’s mission is to make Behavioural Innovation available to the world’s programmes and funds, innovators and changemakers.
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Our work spans across critical sectors, addressing some of the world's most pressing issues:
Health: Primary healthcare fit for this century
Climate: A just transition for Africa
Education: A better future demands a better start
Tech Frontiers: Exploring cutting-edge technologies and bringing proven tech to new contexts
At Brink, we specialise in designing and delivering innovative approaches to help ideas grow, systems evolve, and impact scale. Our work focuses on three core offerings:
Working with governments, donors, and philanthropic organisations, we create opportunities for bold ideas to emerge and flourish, driving innovation and learning through competitions, challenges and venturing support.
Through carefully designed programs and funds, we provide small grants and technical assistance to investigate, test, and validate ideas. Our goal is to catalyse change within larger systems and create spaces for innovation to thrive.
Our CoLabs bring diverse stakeholders together to move systems forward. Through cycles of collective visioning and rigorous testing, we ensure progress remains grounded in real-world impact, fostering collaboration and actionable results.
Our diverse team of experts brings together a wealth of knowledge and experience in behavioural science, innovation, and technology.
From London to Kigali, Barcelona to Nairobi, our passionate thinkers and doers collaborate across borders, tackling complex challenges and drive meaningful change worldwide.
Diversity is in our DNA. It’s more than just the makeup of the team. It also means being able to work in multidisciplinary ways, and to articulate a more global perspective on innovation, which feels representative of the work we do and the innovators we work with. And it means being where the work is, and being of the places we work, not just parachuting into them.
The best person to get in touch with is Alex, our Innovation Director and you can email her on alex@hellobrink.co.
