About Us
Finding non-obvious solutions to non-trivial problems
We are a team of psychologists, strategists, designers, creative thinkers and technology optimists.
We use a framework we call behavioural innovation to shape our work and our worldview.
![Brink team photo](https://hellobrink.co/assets/brink_team_photo_2023.jpg?v=61fab9cb94)
![](https://hellobrink.co/assets/post_it_notes.jpg)
We work with clients and partners to come up with new ideas that take human behaviour into account.
![](https://hellobrink.co/assets/rapid_prototyping.jpg)
We do rapid testing and prototyping to see what works. Then we iterate and try again.
![](https://hellobrink.co/assets/paramedic.jpg)
We join communities, teams and organisations as they re-think how they do their work, so that they can make a bigger impact.
![Kaziwa Womens Company](https://hellobrink.co/assets/kaziwa.jpg?v=69c0acffdc)
We want to make dents in the world
We want to make a real positive difference, at scale, on the big challenges that matter to the whole world: global education, health, climate change, digital transformation and Covid-19, to name a few.
Our behavioural innovation framework is a tool for thinking and doing. It helps us find non-obvious solutions to non-trivial questions.