There is enough food, wealth and natural resources to go around. And no lack of invention, technology or talent.
So why do many preventable issues like the climate crisis, infant mortality and food insecurity persist? And why do the people working on them often feel their efforts aren't going to make a meaningful, lasting difference?We believe it's because there's a vital component - human behaviour - that's not being taken into account.
Behavioural Innovation is our proven approach for unlocking the human behaviours needed to create outsized impact. At Brink we work with partners to create that impact and to deliver the outcomes we seek for people and planet.
Explore Behavioural Innovation, our proven approach for creating meaningful change.
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How we work with our partners to find obvious solutions to non-trivial problems.
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Addressing some of the world's most pressing issues across health, education and climate.
Read moreSupported over
innovation teams
across
countries
to access more than
in funding
Our Carve-Out whitepaper offers a practical framework for fostering a culture of innovation and collaboration.
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Explore the stories of those working across Kenya's farm-to-fork value chain.
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How foresight and behavioural innovation help us shape the future today.
We're a global team of psychologists, strategists, designers, creative thinkers, and technology optimists.
Working alongside our partners we create ideas that put human behaviour at their core.
By integrating insights from psychology, anthropology, sociology, and economics, we create the mindsets and mechanisms that deliver real change.
