We are Brink
A global team of technologists, designers, strategists and behavioural scientists. We apply a method we call Behavioural Innovation to solve big problems in ways that take human behaviour into account.
We work with people who are frustrated by the status quo and ready to take on the world's most pressing challenges: funders building new models, changemakers seeking fresh approaches, and leaders future-proofing their institutions. We're now part of Africa Practice.
Behavioural Innovation
We combine the behavioural sciences with innovation methods to deliver lasting impact, drawing on psychology, anthropology, sociology and economics to build the mindsets and mechanisms that shift systems.
True innovation happens when we:
- Put people at the centre, because the real world has real people in it
- Use insights into how people think and act to fuel breakthrough ideas
- Deeply understand incentives, to shift systems
- Treat transforming mindset as seriously as developing skillset
Our team
From London to Kigali, Barcelona to Nairobi, our thinkers and doers collaborate across borders, tackling complex challenges and driving meaningful change worldwide. Diversity is in our DNA: it means working in multidisciplinary ways, and articulating a more global perspective on innovation that reflects the innovators we work with.